witFlow
Social media platforms can get us stuck in playing their games.
We scroll, like, and comment, but we don’t always feel like there is true progress, or true connection taking place. And yet we keep coming back.
What if there was a way to find your true voice, connect authentically with others, and grow your personal brand (or company) online, all in one place?
witFlow will be a web app that helps you do just that.
The entire experience will be designed to help you get into a creative flow so you can create valuable content that’s true to you and will therefore grow your audience.
witFlow Features
Dashboard
When you log in, you’ll see a dashboard, which you can customize to your liking.
Just like some people prefer to work in a busy café and some prefer to work in silence, some people will prefer a minimal dashboard where they can just start writing their thoughts, and some will prefer a busy one with recommendations, challenge prompts, and saved drafts in one place.
Your dashboard will be something you can craft to whatever brings out the best in you.
There will be recommendations from across the web on content to read or share, as well as social media content to engage with.
Pieces
In witFlow, the name for drafts will be pieces.
I prefer the term piece instead of draft, because a piece symbolizes something more modular, whereas a draft implies the opposite — a standalone item you must finish or delete.
And this is how I think of drafts essentially. They are unfinished ideas, that can be merged to another idea or concept, or that can evolve to stand alone on their own (as a tweet, a post, or an article). And they are things worth revisiting.
With each piece, you can drag and drop to another one, and you’ll have the option to add it to that piece, or create a new piece out of those two pieces.
Challenges
Let’s say you log in and are struggling with what to write.
In witFlow, you’ll be able to do timed challenges to help you get some ideas flowing.
For example, in one type of challenge, you’ll be shown a series of curated content (headlines, tweets, replies, etc..), and you only have a limited time to respond to each. At the end of the challenge, you can post your responses, or save them as pieces for later.
The idea with this type of challenge is the counter-intuitive idea that constraints can breed creativity.
Often times people get stuck with digital creation because there is no time limit. In real life, someone speaks to us, and we respond. In the digital world however, we are granted a lot of time. And so we tend to not use it efficiently, or we wait until the right words form in our head, which doesn’t always happen.
Applying a simple time constraint can help break out of this and force our mind to work quicker.
This will be the core feature of the app to begin with. If it’s successful, then it may be worth building out the other ideas and features mentioned.
Repurposing
Maybe you have already posted some content, and it just needs re-iterating.
As the famous marketer David Ogilvie once said: “You aren’t advertising to a standing army; you are advertising to a moving parade.”
So a fundamental part of the app will be well-timed repurposing of your existing content.
There will also be recommendations on which platforms to re-purpose your content. For example, if you have a piece of content that you posted on Twitter but may get more interaction on LinkedIn or Nextdoor, or some other platform.
Replies will also get repurposed — let’s say you respond to a tweet, or a question, or an article online. While you can’t necessarily just repost this without context, often times there is a way to reword that reply so it makes sense on its own. Perhaps AI can even help with the rewording.
Additionally, you’ll be able to copy and paste your unstructured notes from another source, and (with the help of AI) get them organized into pieces which you can turn into tweets, articles, threads, etc…
Database
Let’s say you’re a very data-driven type of person, and you want to understand what’s working for other creators like yourself.
Maybe you want to see what’s the optimal interval to repurpose content, what time of day or week works best for sharing, or what topics are undervalued and ripe for exploring at the moment.
The witFlow database would be a place where you can easily do that.
Since the Twitter archive search costs $5k/month, taking a purely data-driven approach and seeding a database would be costly. So initially, this will be just case studies and analysis done on different accounts/creators (maybe by customer request).
Browser Extension
As witFlow is meant to be a full solution to finding your voice and growing an audience, a browser extension will inevitably need to be built.
The browser extension will work in the background and will
- Take note of your replies on different websites and save to your witFlow account
- Give you the option to limit social media and YouTube scrolling so you don’t get caught up in ‘consumption mode’
- Allow you to highlight content across the web so you can revisit it in your dashboard at a later point.
Conclusion
The major web platforms are tools, as all technology is. And just like any other tool, we must learn how to use them properly to advance our own goals.
witFlow will be designed to help you connect authentically with others, develop your own voice, and create value for others online. And since growing your audience is a natural byproduct of consistently creating value for others online, witFlow will help you do that as well.
What do you think about witFlow? Would you be a user of it? If you are serious about growing an audience — how much would you be willing to pay a month for a service like this? Please leave a reply with your thoughts.
If you’d like to get notified when witFlow launches, and 50% off your first 6 months, please leave your email address here.
Thanks for reading!
